QUOTE
Universal Studios Consumer Products has announced the first licensing partners tapped to create merchandise based on NBC’s new hit series “Heroes.” DC Comics, Random House, Mezco Toyz and Topps are among the licensees who will develop trading cards, apparel, stationery/social expression products and action figures based on the show. Initial “Heroes” merchandise will begin to appear on shore shelves in time for the series’ new season launch on Sept. 24, Universal Consumer Products said. “We are very pleased to announce this very select group of heroic partners,” said ‘Heroes’ creator-executive producer Tim Kring. “With every ‘Heroes’’ branded product, we hope to immerse our fans in the world of their favorite show.” Universal Consumer Products said the “Heroes” merchandise will “capitalize” on the storylines in the show, and in some instances, extend the story beyond what is seen on television. The “Heroes” licensing program was announced on the heels of news that Universal Pictures Digital Platforms and French gamemaker Ubisoft are partnering to create an interactive video game based on “Heroes” that could be in stores as soon as late 2008.
That would be hilarious though it would present a very serious choking hazard
